Tourism conference offers business help

Tourism experts from Visit Britain are fronting a high-level regional conference in Grantham this month to help local businesses develop and increase international trade.

Visitor sites, accommodation providers and anyone offering experiences or excursions are invited to a free Taking England to the World event on 22 October in the Guildhall Arts Centre.

It’s organised by InvestSK, South Kesteven District Council’s economic growth and regeneration company, working with VisitEngland, and includes state of the art digital marketing guidance from Google Digital Garage.

Developed as part of the government’s £40M Discover England Fund, the conference is a golden opportunity to learn about the international travel trade, develop a targeted marketing plan and build a toolkit to promote a business in overseas markets.

Experts will cover areas including inbound tourism, obstacles to market, opportunities abroad, defining and pricing a product, building relationships, creating engaging web content and how the travel distribution system works.

It’s a rare chance for anyone working within the tourism sector to benefit from top level expertise, says Andrew Norman, Head of Visitor Economy for InvestSK.

“We’re really lucky to be able to offer such a valuable day, completely free of charge, to local businesses and visitor experiences, no matter how small or large,” he said.

“I would urge anyone who is interested in increasing their footfall to book up as this is an amazing opportunity to get world class marketing advice.”

Taking England to the World. Tuesday 22nd October. 9am – 5pm
Guildhall Arts Centre, St Peter’s Hill, Grantham, NG31 6PZ Lunch and refreshments will be provided. Spaces are limited and must be pre-booked by 18 October.

Click to book your free tickets through Eventbrite.